OUR PHILOSOPHY
100%
BALANCE
AND RESTORE
ALL THE GOODNESS WITHOUT THE FILLERS
NutriFuel®, NutriFuel Plus ® Soluble Powders and NutriChew® Chewable MultiVitamin & MultiMineral tablets were crafted with the consumer in mind not the company that makes it.
The reason for this is that the people who designed and created our iconic range are consumers of the product too and they want what you want - all the goodness with a great taste without the fillers - just honest to goodness Vitamins, Minerals and Anti
Oxidants that live up to their claims.
* No Magic Herbs
* No fizzy effervescents
* No Bulk 'fillers'
* No Gimmicks
Take a look at our list of 30 Active Ingredients and compare them to your current Multivitamin.
But please don't take our word for it,
discuss the differences with your Pharmacist, Dietitian, Nutritionist or GP and get a professional view.
100% DOABLE
EVERY DAY
Ever gagged when you tried to swallow a big multivitamin pill fit for a horse? Ever felt sick or vomited after taking a Multivitamin on an empty stomach?
Ever turned your nose up because of the yucky smell from a bottle of multivitamins?
You're not alone. Some of our NutriFuel®, NutriFuel Plus ® Soluble Powders and NutriChew® Chewable MultiVitamin & MultiMineral tablets customers tell a similar story . That's one of the reasons why Capsules and Soft Gell Caps were developed - so you didn't have to taste what you were trying to swallow.
Our philosophy, is that digesting a capsule of any kind which your gut has to work hard to process is
really quite unnecessary.
With all our products our approach is to embrace the taste, work with it, nurture it and develop numerous solutions and then test these on real people of all ages, until the taste was the "simply delicious" and one that our testers say they would be comfortable taking every day.
FUNCTIONALITY BEFORE PROFITABILITY
Unlike most multivitamin manufacturers our company isn't a big multinational making a whole range of vitamin supplements.
Our focus is solely on 'once a day' Multivitamin, Multimineral and Anti Oxidant Supplements and not in convincing you to buy 3 or 4 bottles of pills. That's expensive and who wants to be popping handfulls of pills every single day!
Our focus has always been to develop technologies with inovative formulas that put everything you need in the one easy to take 'delivery dose'.
In reality, however, the more 'goodies' you put into a daily delivery dose to insure toy get the correct amount for your bodies needs, the bulkier the 'delivery dose' gets.
Our proprietary solution was to turn our Vitamin/Mineral/AntiOxidant formula into a water soluble powder or a chewable tablet so you get all the 'good stuff' and none of the bad all in one east to take daily dose.